Rebranding
Uttaran
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Industry
Thrift Store
Location
Delhi
Year
2021
Service
Brand Identity
Challenge Overview:
Uttaran thrift store seeks a vibrant logo reflecting its energy and diversity. Harmonise four vibrant colours without overwhelming visuals. Create an iconic sun-inspired icon for positivity.
Creative Resolution:
Blended Hindi script seamlessly into the design for authenticity.Curated a balanced color palette mirroring the collection's diversity.Ensured adaptability across digital and print platforms for brand consistency.
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