Burger Lane

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Industry

Clothing Store

Location

Delhi

Year

2023

Service

Brand Identity

Challenge Overview:

Burger Lane, a dynamic burger brand, seeks a distinctive logo to represent its identity.The primary task involves creatively integrating a recognizable burger element into the logo design.The client has specified a desire for vibrant colors, presenting an additional challenge in choosing a palette.

Creative Resolution:

Utilized an energetic combination of orange and beige, reflecting the warmth and richness. Crafted the logo in the shape of a burger, incorporating iconic elements such as buns, patties, and toppings. Introduced a wavy line of yellow, symbolizing the 'lane' and connecting it creatively with the burger.