Nidra

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Industry

Clothing Store

Location

United Kingdom

Year

2023

Service

Brand Identity

Challenge Overview:

Nidra, a UK-based pajama brand, aims to redefine its identity through a compelling logo design.Nidra seeks a logo that not only embodies sleep but also exudes sophistication and elegance.

Creative Resolution:

Employ subtle imagery like a crescent moon for tranquility, ensuring a visual connection to restfulness.Harmonize fonts and colors for simplicity & sophistication, aligning with Nidra's premium positioning. Craft a logo resonating with consumers, symbolizing Nidra's commitment to a luxurious sleep experience.