Rebranding
Gray Matter
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Industry
Clothing Store
Location
Delhi
Year
2023
Service
Brand Identity
Challenge Overview:
Gray Matter sought a minimal logo merging "gray" and "matter" through G and M initials. Balancing simplicity and streetwear vibrancy, achieving creativity in a clean, contemporary look.Seamlessly merging G and M for brand representation and resonating with Gray Matter's streetwear identity.
Creative Resolution:
Logo with a G for "gray," revealing an M upon rotation maximizing impact in minimalism. Subtle lines and symmetry for a versatile, contemporary streetwear aesthetic. Finalized logo communicates the brand, embodies creativity
Packaging
Mockup
Mockup
3
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
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