Rebranding
Charkha & Loom
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Industry
Clothing Store
Location
Amsterdam
Year
2025
Service
Brand Identity
About the Brand:
Charkha and Loom is an Amsterdam-based fashion brand with Indian roots, dedicated to redefining slow fashion through premium, handcrafted designs. The brand seamlessly blends traditional craftsmanship with contemporary aesthetics, offering high-quality, ethically made garments that celebrate artisanal heritage.
Brand Inspiration & Philosophy:
The name Charkha and Loom symbolizes the essence of handcrafted artistry. Charkha, the iconic spinning wheel, represents self-reliance, sustainability, and India’s rich textile history, while Loom embodies the craftsmanship and dedication of artisans who bring fabrics to life.
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