Rebranding
Lemon Media Company
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Industry
Marketing Agency
Location
Delhi
Year
2023
Service
Brand Identity
Challenge Overview:
Initial logo portrayed a direct image of a lemon fruit.Insufficient depth & visual distinctiveness hindered the establishment of a brand identity. Simplicity in design failed to convey the dynamic & innovative spirit of Lemon Media Company.
Creative Resolution:
Redesigned the logo with a minimalist approach.Introduced abstraction for a versatile & timeless symbol. Vibrant yellow for energy and creativity, Refreshing green for growth and innovation.Inclusion of wavy lines in the background symbolises fluidity and versatility in creative work.
Brand Identity
Logo Variations
App Mockup
3
Typography
Color Palette
Social Media Mockup
Social Media Mockup
Brand Identity
Website Mockup
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