Rebranding
Nograv
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Industry
Sneaker Brand
Location
Delhi
Year
2025
Service
Brand Identity
Challenge Overview:
Nograv is a new-age footwear brand built on the philosophy of weightlessness, comfort, and cutting-edge design. Inspired by the idea of "no gravity," Nograv creates shoes that offer a seamless blend of style, performance, and ergonomic support, making every step feel effortless.
Brand Inspiration & Philosophy:
The name Nograv stems from the concept of defying gravity, representing the brand’s commitment to ultra-lightweight footwear that enhances mobility and reduces strain. The logo icon draws inspiration from the Greek element phi (Φ), symbolizing balance, proportion, and timeless aesthetics—values deeply embedded in the brand's design philosophy.
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
Brand Identity
Client's Name: Gray Matter
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